“I believe in providing personalised solutions that help my clients to accomplish the financial goals that matter most to them.”
Ruby Cheung
Director, Business Advisory
Being a trusted advisor is not only about having the technical capabilities or expertise, it’s also about providing the support and insights to help clients realise their financial goals and overcome their challenges.
Over the past 19 years Ruby has been helping Australian SMEs, individuals and in-bound foreign entities to grow and expand their business. Working with clients from all countries, including UK, USA and South-East Asian region, she has proudly created strong long-term relationships built on trust.
Ruby’s clients have peace of mind knowing that she will help them make the right decisions at the right time. She provides advice on business strategy and planning, accounting solutions, outsource financial management, IPO support, global compliance and governance, taxation and commercial advice.
Ruby is passionate about creating innovative solutions that deliver real value for each of her client’s unique needs. She has a deep understanding of industry sectors having worked with clients across a variety of areas including property, medical & health, recruitment, IT, energy & resources, marketing and PR, and legal. Ruby also have extensive expertise working within the Asia-Pacific markets and is fluent in Cantonese and basic Mandarin. In 2021, Ruby was elected Chair of the Praxity Alliance’s Asia Pacific Region.
“Building genuine connections with my clients and partnering with them to find the best commercial and practical outcomes are the key drivers to our relationship and successes”. This approach has allowed Ruby to work with very talented business owners and leadership teams in medium to large companies, as well as leading individuals in the medical, legal and recruitment professions.
The Facts:
Core Expertise
- Tax planning and compliance
- Business establishment and structuring
- Strategic planning and growth strategies
- Outsourced CFO
Qualifications
- Bachelor of Commerce (Accounting and Information Technology)
- Master of Commerce (Finance)
- Chartered Accountants Australia & New Zealand
- Diploma of Women in Leadership
- Justice of the Peace
Industries
- Property & Construction
- Health & Aged Care
- Professional Services