The Jumpstart Series
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The Jumpstart Series – uncovering the financial strategies to successfully scale a tech company. If you’re interested to know how some of the best tech companies got to where they are, then this is the podcast for you. We’ll be sitting down with founders, experts and investors to discuss their experiences and insights on the realities of managing business finances and gaining a competitive edge. We’ll also be having some fun along the way, so join us!
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Find out what you can expect to hear on The JumpStart Series – the topics, the people and the ways to help you get ahead.
EPISODE 6 – Punct, Be a wordsmith in the digital age: the impact of language on UX, product and marketing
In their quest to develop the best product, recruiting the best team and having the most impactful marketing, tech companies often overlook the power of words.
In this episode we chat with the team at Punct, a strategic writing agency helping businesses turn words into big bottom line numbers. Our guests Yifat and Lee tell us about impact of words on customer behaviour and product development, the data behind it and the rising role of UX writers. Tech giants have been using strategic messaging for years to improve UX and sales – listen in to find out how you can make it your startup’s secret weapon.
EPISODE 5 – Luke Watson: Enterprise sales strategies, honing your product and Silicon Valley
Luke Watson is the co-founder and CEO of Home Live, a remote engagement platform designed specifically for real estate agents. He is also the co-founder of a digital agency. Join us in this episode to hear the lessons learnt on the journey to scale his startup. We hear about how he successfully secured his first large corporate customer, the tricky balance between a founder’s desire to perfect their product and the finite time to commercialise it, his experience from his time in Silicon Valley and what’s next for the entrepreneur.
EPISODE 4 – Maxine Sherrin, Program Director of Spark Festival
Maxine Sherrin is one of the most tireless champions of Australian innovation and entrepreneurship. In this episode, we hear about her journey and exciting future plans for Spark Festival. We ask her the big questions – what can founders do to create the right culture that withstands dilution as their startup scales, and what we as members of the Australian tech community can do today to encourage pro-innovation policies from the Government. Finally, we couldn’t help but ask her for a prediction about the Australian tech sector in these uncertain yet exciting times that we live in.
EPISODE 3 - Attract, retain and motivate talent in a changed world
At the simplest level, a tech company is merely a collection of valuable intangibles and the people who created them – that’s it. Talent, alongside capital and revenue, dwarfs all other pain points for most founders. Besides communicating vision and purpose, how does a founder attract, retain and motivate employees?
In this episode, join William Buck director Jack Qi and Shane Duffy, CEO of outsourced HR experts Employment Innovations, as they discuss employee rewards and recognition strategies in a changed world. Tune in to hear about Shane’s top tips to motivate and retain employees.
EPISODE 2 - The Long Road to IPO: Signposts for Tech Companies
Having a tech company listed on a stock exchange was once a universally-accepted measure of its success. In recent years however, this notion has changed. The road to IPO is long and bumpy as seen from high-profile cases like WeWork and Guvera. This episode shares insights on whether a tech company should embark on the multi-year IPO journey in the first place, and what should be done today to make it a successful one.
In this episode, join William Buck directors Mark Calvetti and Jack Qi as they discuss what makes an IPO worth pursuing and the common traits of successful IPOs.
EPISODE 1 - Secrets to Becoming a VC Magnet
Well-connected, deep pockets, insightful and at-times intimidating. No tech company on their journey to scale can ignore the VC. Searching for the VC “perfect match” for your cap raise can sometimes feel like dating – it pays to know more about the other person and what they’re looking for. In this episode, we show you how to become a VC magnet, featuring William Buck Directors Mark Calvetti (Corporate Advisory) & Jack Qi (Tech Sector Specialist). If you have questions or need a helping hand with your startup, visit the William Buck Technology page, or get in touch with Jack at email@example.com